Death of the guidebook?

That's the headline of a story in The Age yesterday written by former Lonely Planet writer Chris Taylor who recounts his discovery that the author who'd updated the China guide before him hadn't visited places himself, but had sub-contracted a cafe owner (who subsequently recruited his cousin!) to do the research instead. Taylor argues that due to increasing competition, guidebooks can't generate the sales revenues to justify the high fees required to ensure the kind of legwork and first-hand research that results in personal recommendations. That Lonely Planet's fees aren't high enough is true, but good writers will still do the legwork. So, is the guidebook dead? Kind of. But this isn't the first time it's been suggested: see The Death of the Guidebook? (The Observer/The Guardian, 2006) and Guidebooks: RIP (The Times, 2007). And I certainly don't believe the Internet killed the guidebook. There are travellers who still prefer discerning critical information written by experts who travel for a living over 'reviews' by people who take holidays once or twice a year. And there are still travellers who prefer carrying a guidebook to printing reams of paper off a website. I don't think all guidebooks will die, just the Lonely Planet style, and by that I mean the mainstream, one-size-fits-all continent and country guides, although I think LP is on the right track with the Encounter guides, as they were with their 'Best Ofs'. As anyone with any kind of marketing sense knows, rarely does one book (or film or CD for that matter) appeal to everyone, and the ones that do, like blockbuster movies or airport novels, tend to be bland, flawed and lack complexity and style. One guidebook can't be all things to all types of travellers, whether it's budget, mid-range or top-end, old or young, singles or couples. When they try to please everyone, they don't do very well at pleasing anyone. However, guidebooks have been taking a different direction for a while now. Consider the success of niche series Wallpaper, for travellers into architecture, art and design, and Luxe, focused at a style-conscious set. Aimed at a narrow target audience, they contain travel content created with their readership firmly in mind. The phenomenal success of Cool Camping, one of the UK's top-selling guidebooks last year, and the outpouring of emotion toward the enchanting hand-crafted Love travel guides are further evidence that travellers want more from their guidebooks. They want guidebooks produced for them. Well, don't we all? What do you think?

Whenever I travel around the Middle East, I always find it interesting that tourists from the region don't use guidebooks. Admittedly, they're often pilgrims visiting sites of religious significance, such as these Iranian women in Damascus. But they still visit museums, go shopping, and eat out. They don't speak Arabic but somehow they manage, they find their way around, and they still seem to have a good time.