Travel experts versus 'real' travellers

Travel 'experts', whether they are travel writers, guidebook authors, travel bloggers, tour guides, travel agents, hoteliers etc, are also 'real' travellers in my mind. Yet publishers and travel sites are frequently pitting the two against each other. Sure, the travel experts sometimes get special treatment and they can rarely shut themselves off from the act of reviewing, even when they're on holidays, but the fact is that they do take holidays and do travel like 'normal' people too. I book my flights and hotels online. I have to negotiate local transport like you do. I eat as many bad meals as I do good ones, and I also get allocated my share of crappy hotel rooms too. Yet increasingly the opinions of the experts - the people who stay in hundreds of hotel rooms a year, catch scores of flights, and talk to thousands of other travel experts and travellers - that is, the people who make it their business to accumulate vast travel experience and knowledge and develop skills at discernment - seem to be increasingly undervalued and overlooked in favor of the opinions of 'real' people. One example is the hotel reviews in Budget Travel (a magazine I love, by the way), such as this one which states that "Online reviews generally praise the hotel as an affordable gem with a fun, unique theme" and "Reader Dawn recommends Franklin Feel the Sound, where she stayed in June 2009. She writes that the Franklin exceeded her expectations and was excellent value". Frankly, unless I know who these online reviewers were and have more information about them and Dawn, I don't care what they think. I want to know how much hotel experience they've had, how many hotels in Rome they've checked into and inspected, and how many hotels they've stayed at fullstop, so I can then determine what their idea of "affordable" or "unique" is, and how different their expectations may be to that of other travellers. You see, travel experts know these things. What do you think?

Don't judge a guidebook by its cover: but should you judge it by its brand?

Yesterday I provided some tips on how to choose a guidebook, my advice being don't judge a guidebook by its cover, judge it by its author, just as you would any other book. The way I see it, if you're buying a novel (compelling story aside) you're buying the book based on the author's talent, skills, reputation and body of work. You're not buying the book based on the publisher. You don't think: "Ooohhh, HarperCollins published that book, I just have to read it!" Because HarperCollins or Picador or Random House or whatever probably publish an equal amount of successes as they do flops (by the way, that's a random statement to prove a point. I haven't checked that, so don't quote me on it). So when I was answering Eric Daams' excellent question about identifying good guidebooks, in response to our Brilliant Minds post, it never occurred to me to mention the brand. And yet the brand plays a role in your purchasing decisions. Right? Mark of Travel Wonders of the World wrote: "If you want to decide on a travel guide book, go down to the local library and select a few... Decide which matches your views/tastes/ideas/values and you have a good chance of choosing a brand which most suits your travelling style. As Lara points out, guidebooks do vary a little in quality by author, but in general they write in a similar style and are typically targetted to a specific audience (backpackers, well-heeled, adventurous, inexperienced, etc). I have my couple of favourite brands like most people that most suit my approach to travel."

But let's say I suggested that you decide on your guidebook 'brand' first (then the author), you need to decide which brand you identify with. Are you a Lonely Planet, DK, Rough Guides or Footprint reader? And what does that mean? The way I used to look at it when I was younger, Lonely Planet was for 20-something backpackers on frugal budgets; Rough Guides were for slightly older (30-something), more educated (explained by the 'Contexts' chapter) independent travellers; DK was for more discerning travellers with more money; and Footprint were for more adventurous and more intrepid folk. But is that really how things are? The more I travelled and the more involved I became in guidebook publishing, the more complex I realized things were. Older travellers also carried Lonely Planets. Younger travellers also carried DK. And once we started working for publishers, another layer of complexity was added. Our Lonely Planet editors made it clear their audience was much wider than we'd thought. My DK editors said their readers were interested in quality budget places as much as top end options. So if the audiences for these books was wide in terms of age and spending power, how was a brand's readers' classified? Was it, as Mark suggests, more to do with views, tastes, ideas and values? Well, views and tastes were never a topic of conversation with our editors. Yet ideas and values were. Lonely Planet sees its readers, just for starters, as humanists, as environmentally conscious, and politically aware. But then so do Rough Guides. (Just take a look at their Contexts chapters). And DK? Well, they're owned by the same company as Rough Guides. And Footprints? I'd say they're the same. So if the audiences for these books have similar values and ideas - according to each of their publishers - what about their tastes? But hang on a minute, taste is reflected in the choices made as to what to include in the book. Which restaurants and hotels to put in and which to leave out, which shops to add and which should stay out. These decisions are made by the author, not by the editors or company staff. So, what does taste have to do with the brand? Once again, it boils down to the content of the book. And the producer of the content is the author. Not the brand. What do you think? I think it's time for a poll.

Death of the (guidebook) author?

If you've been following the Lonely Planet author fraud scandal or the Thomas Kohnstamm Affair as some of us like to call it, and you've read the comments following online articles and visited Lonely Planet's travellers' forum Thorn Tree, then you may well think this spells the end for guidebook authors. Or at the very least you've now formed a bad impression of travel writers, that they plagiarize, treat the job as a paid vacation, don't visit every place they should, and trade freebies for positive reviews. The Thorn Tree posts have been especially unkind, even ugly, and often untrue (but then that forum is a monster), with criticism leveled at many LP books and accusations such as "I know xx xx (insert authors name) didn't even go to xxxx!" When in fact xx xx lives there, xx xx has a portfolio overflowing with published work on the place, and xxxx is the author's home! The impression seems to be guidebook publishers pay a pittance (when in fact, not all do), fees don't cover expenses (and some don't), and all authors are inexperienced 20 year-old hacks doing the job to travel for free. That's where I disagree. While there are a lot of hacks and a lot of 20-somethings partying around South America 'updating' guides (Let's Go writers are young), there are writers who are a whole lot older (some even ancient), who've been doing this work forever, consider it their profession, are married, have mortgages, have babies, grown-up children, even grandchildren (and whatever else communicates that not all writers make out on restaurant tables with waitresses in exchange for reviews). Thorn Tree members seem to think the industry should start with a clean slate and that they're just the ones to replace us, that travellers can get sufficient reliable travel information from Thorn Tree or Trip Advisor. Well, go for it, I say, because if there's no Lonely Planet, then there'll be no Thorn Tree. While some travellers might be happy to take advice from someone who knows their home town intimately but has never left it, or travellers who go on holidays twice a year and think that qualifies them to review hotels, I'm going to stick to recommendations by professional writers with travel expertise, who travel for a living. And I bet there are a lot of travellers out there who'll do the same. This isn't the end of the guidebook author at all, just a timely re-appraisal and re-appreciation of the role.

The image? A 'holiday' snap taken in Syria last year during 'research' for the Lonely Planet Syria and Lebanon guide. Just in case anyone needs proof that we were even there. Do you want to see my passport stamps too?