Forget the need to worry about whether your gear is waterproof, breathable or even lightweight “The only question cool campers will be asking of their equipment this summer is whether they should opt for Ted Baker's flying duck-motif tent or Cath Kidston's cowboy-print tipi,” The Observer told us in ‘Cool Camping’. And that was only the start of it, they threatened. A mini reindeer skin was a must for getting cosy around the camp fire, as was the Ted Baker range (naturally) of blow-up tiger skin mattresses and foldable camping chairs that looked like padded leather chesterfields, available from Blacks. While at Millets, we could choose from Cath Kidston’s (of course) cowboy-print tipis, floral windbreaks, and stripy camping chairs. If the cool camper still couldn’t find anything to suit their style, they could simply create their own with the Eurohike Paint Your Own Tent kit, which comes with waterproof paints and brushes. If you’re taking your tent to a music festival you want to make it stand out after all. But how could the happy camping-by-day clubbing-by-night camper not find anything hip among the Hed Kandi range? Surely the Hed Kandi sun seat (“the perfect assist for those hazy days and balmy nights”) would be the first thing to go in the shopping cart? And right after it would be the Hed Kandi Snuggle Bag (which can be zipped to another) for a “close knit disco nap in your Boudoir tent”. Yes, the music festivals have a lot to answer for. Of course, I’d gladly pack away a tiny Grilliput barbecue, a portable shower, an Aerobie Aeropress espresso maker, and a compact travel mosquito net any day. They may not be covered in cow-print or daisy-patterns but they’re my idea of creature comforts. But if rainbow colours and kaleidoscopic patterns are what it takes to inspire some of us to get out and experience nature, then here’s to cool camping with all its chic accessories! Don't you agree?
And, um... yes, that is a mini-bar in the 'tent', and, yes, I'm afraid that is a bookshelf on the wall... but it is holding travel guides, there were mosquitoes, and the Mekong River and Burma are just outside. You can see them from the outdoor rain shower. Oh, and from the massage tables.
Friday, March 28, 2008
Cool camping: cowboy-print tipis and other chic accoutrements
Posted by
Lara Dunston
at
3:12 PM
0
comments
Labels: camping gear, cool camping, creature comforts
Thursday, March 27, 2008
Cool camping: creature comforts, clever marketing and celebrity campers
A Mongolian yurt, luxury tented cabin, wooden wigwam, or plain old pup tent... wherever you choose to roll out your sleeping bag know that (just like caravanning), camping is cool. Or so the media has been insisting for a while now. More Brits were taking their tents to the country than ever before, BBC News told us in April 2006, raising the question “So how did camping become cool?” in ‘Why the British Carry on Camping’: “Boy scouts, hippies and soggy tents… camping used to have an image problem”, but not anymore. Thanks to celebrity campers Kate Moss, Jodie Kidd and Sienna Miller taking an interest in pitching tents (sound familiar?), along with chic camping gear to show off - “Ted Baker blow-up mattresses, Cath Kidston sleeping bags or Mongolian-style yurts” – camping became “more palatable” to those who loved the idea of the great outdoors but didn’t want to give up their creature comforts. While Cool Camping series author Jonathan Knight admitted top designers introduced camping to a new audience by bringing a sense of style to the experience, he said there was more to the trend: "The designers made it cool but the popularity is because more and more people are living in towns and cities, many without a garden or outdoor space, and camping offers them an antidote to urban life." (As one happy camper in the story said: "You can gather round a campfire with smoke in our faces and there's something very relaxing about that.") Also that month in an article called ‘Cool Camping’ The Observer claimed camping had come a long way since “the dank ages”: “Pull up the tent pegs of history and pack away memories of soggy childhood camping trips,” Rhiannon Batten wrote, “Nowadays, staying under canvas is less about smelly sleeping bags and dank communal toilet blocks and more about thread-counted sheets and tents that come with private showers… Pitch up at the right spot and you'll find facilities designed with an altogether new breed of camper in mind - one who likes the idea of getting back to basics just so long as it involves the comfort of a Cath Kidston sleeping bag, Ted Baker blow-up mattress or even a kingsize bed and a duck-down duvet. Welcome to cool camping.” (Haven't we read this somewhere before?) The writer then gave us a rundown of cool camping options: Kenyan safari-style lodges, Maharaja-type hunting tents, yoga-camps in Turkey, hi-tech Alpine eco-pods in Switzerland, and – the "ultimate in bohemian chic" – Mongolian yurts in Cornwall. What has me wondering is not which was cool first, camping or caravanning, but who sent out the press release? Jonathon Knight? Or was it Cath Kidston or Ted Baker? Whoever it was, at least they got everyone outdoors.
The photo? Oh, that old thing, that's... um... our luxury 'tent' at the Four Seasons Tented Camp at the Golden Triangle.
** I've been wondering how many people actually live and travel in yurts, other than Mongolians of course... and the people over at TrekHound have only sparked my curiosity further with their extraordinary compilation of research on yurts. Check this out! Very impressive.
Posted by
Lara Dunston
at
4:36 PM
0
comments
Labels: camping gear, caravanning, celebrity campers, cool camping, creature comforts, luxury tents, safari lodges, Switzerland, travel marketing, travel media, travel writing, Turkey, yurts