10 Reasons to go to Dubai now

Call me crazy, I'm in Italy and I'm telling you to go to Dubai. But my beloved Dubai has been getting some bad press lately. Call it a backlash, jealousy or - dare I say it? - racism, it's undeserved. Ignore the critics and go look for yourself.
1. AFFORDABLE HOTELS - Hotels have slashed prices up to 50% off rack rates, including includes luxe hotels like Bab Al Shams, Al Maha and Burj Al Arab. If these special luxury packages are still be beyond your budget, there are great deals to be had at the rest of Dubai's 400+ hotels in all price brackets. Check Expedia to see what I mean. My picks: Bastakiya boutique charm at Orient Guest House for $86, sleek business-style at Novotel for $90, stylish BurJuman Rotana for $160, Carlos Ott-designed Hilton Dubai Creek for $170, and Moroccan-chic at Park Hyatt Dubai for $286.
2. SPA SPECIALS - Dubai has some of the world's best spas with a long list of luscious Oriental treatments (a milk bath anyone?) and most are offering summer promotions, including the Angsana, Akaru and Talise.
3. CHEAP EATS - Many of Dubai's restaurants offer great value degustation menus, promotions one night a week, all-you-can-eat champagne brunches on Fridays, and fantastic fixed-priced set lunches, but there are more restaurant deals than ever at the moment. So why is everything so cheap right now? Well, because...
4. DUBAI IS SIZZLING! - I'm talking about the temperature. Right now it's a scorching, sweltering, suffocating heat hovering around the low 40s in Celsius (around 105-110 Fahrenheit). And it's only going to get hotter. It's something you may never have experienced before, and probably won't again, so why not try it once?
5. EMPTY BEACHES - who wants to lie on a crowded Italian lido, only centimetres from the person next to you, when you can have a whole gorgeous white sand beach to yourself? And, um, the thousands of other holidaymakers in Dubai for the summer deals. But seriously, Dubai's public beaches are lovely and wide and rarely far from a leafy park, while the hotel beach is never far from the icy swimming pool, a wet-bar, or your air-conditioned room.
6. STAYING COOL IS A CINCH - you can escape the heat, whether it's in the temperature controlled hotel swimming pool, swooshing down the slopes at Ski Dubai or ice-skating at one of the city's rinks. Everywhere is air-conditioned in Dubai - taxis, malls, hotels, restaurants - so the heat is only a problem when you go outside...
7. PIERRE GAGNAIRE'S REFLECT IS OPEN - this sublime restaurant by three-star Michelin chef Pierre Gagnaire, one of the world's greatest chefs, has just recently opened its gorgeous doors, promising a multi-sensory experience. We interviewed restaurant manager Etienne Haro and saw the the glam space while it was still being decorated. We can't wait to try it!
8. SALES ARE ON! - the city's seasonal shopping festival, Summer Surprises, is on and the bargains are unbelievable. Ordinarily shopping in Dubai is cheaper than Europe, especially when it comes to electronics, designer fashion, shoes, perfume and cosmetics. Why? Because there's no tax. So when the sales are on, the prices are even crazier.
9. THE KIDS WILL LOVE IT - as part of Summer Surprises,, there is tonnes of indoor family entertainment on everywhere, in the malls, libraries, hotels, and at Mohdesh Fun City, named after the festival mascot.
10. THE CITY IS TRAFFIC-FREE - well, not quite, but there are far fewer cars on the road because most expats have gone home or are travelling for the summer and the Emiratis have moved to cooler climes. The sensible people have left town essentially. But that means faster travelling time for you. Traffic is a problem in Dubai; it's the thing residents hate most. So go and enjoy something locals rarely get a chance to - empty roads! - and whizz around the city eating, drinking, pampering, and shopping yourself silly!